A website reveals a lot about you and your business. It suggests level of status, success and professionalism.
In this generation, web has become human nature.
Websites are mainly found through search engines, which are growing in popularity every day (think google, bing, ask.com, etc.). We have gone from a world where people spend hours a day window shopping from store-store, to a world where people are choosing to use search engines to virtually explore business before they decide if it is worthwhile to leave their home.
Shopping from home has become more popular because websites have no pushy sales people, in one day a person has the ability to visit hundreds of businesses from the comfort of their own couch with a single click of the finger - and all without using any gas money! What more could you ask for?
Curiosity is also a part of human nature. Today individuals browse the web continuously until they discover a site that appeals to them. In this sense, the World Wide Web has created a new market of consumers: The Browsers.
Browsers are a computer-literate group of people who browse the web with either the interest or the intent to purchase. Though they may not intend to purchase immediately, they will vividly remember sites that appeal to them, whether it be retail or any form of services offered.
Browsers are assumed to be females between the ages of 16-45 and males between the ages of 20-45. Most actual purchasers are considered to be between the ages of 18-45.
On a separate note, individuals in rural area have far less access to physical retail stores. Thus, browsers in these communities are more likely to commit to online purchases.
What does your website say about you?
Some companies have caught onto this new market and have become extremely successful and profitable because of it.
Have you caught on?
Friday, September 4, 2009
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