Friday, September 4, 2009

ReVue's Top Ten Reasons to Have a Website

Here are ReVue's Top Ten Reasons to Have a Website:

1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.

2. Sell Your Products
A few years ago, after all the dot-boms, people lost faith in e-commerce. Now e-commerce is booming. Gift moments like Christmas and Valentine's Day show record sales numbers, and money-guzzling giants like Amazon are starting to make money. Offering a great user-experience and minding usability is the key to success.

3. Save Costs
By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.

4. Build A Community
Want to be perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website, especially with a forum or bulletinboard, can be a great help in building an online community. It may even be the cement that keeps an offline community together, because of its empowering character and 24/7 availability.

5. Improve Branding
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!

6. Update Information Quickly
Catalogues have been around for a long time, and they still prove to be successful. Newspapers are still a popular way to find out what is going on in the world. They have one major disadvantage, though: you cannot update them very quickly. A website, however, allows you to make changes almost instantly.

7. Inquiry Marketing: Be Found - Period!
A major advertising conference mentioned recently "advertising is dead". Interruption marketing does not work as it used to, due to video on demand, TiVo, the Internet... The consumers are more and more difficult to reach. Instead, they are in control; they are searching - on the Internet. It is inquiry marketing. Search and be found, or fail to be found and lose the customer.

8. Improve Communication
Brochures and flyers only allow for a few lines of communication. A carefully crafted website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages - something that paper communication tools cannot offer.

9. Play With The Big Guys
Many small companies successfully take on the big Guys. Websites can be relatively inexpensive (compared to running a brick-and-mortar store), and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better!

10. Competition Forces You To
Your competition will force you to get a website, if you do not already have one. Customers (especially the newer generations) will demand you have a website, and will pass you over if you do not have one. It is a matter of adjusting to shifting market conditions. And things will continue to shift, at an amazing speed - just look at how fast the Internet has become an integral part of our lives...

What Your Website Reveals About You.

A website reveals a lot about you and your business. It suggests level of status, success and professionalism.

In this generation, web has become human nature.

Websites are mainly found through search engines, which are growing in popularity every day (think google, bing, ask.com, etc.). We have gone from a world where people spend hours a day window shopping from store-store, to a world where people are choosing to use search engines to virtually explore business before they decide if it is worthwhile to leave their home.
Shopping from home has become more popular because websites have no pushy sales people, in one day a person has the ability to visit hundreds of businesses from the comfort of their own couch with a single click of the finger - and all without using any gas money! What more could you ask for?

Curiosity is also a part of human nature. Today individuals browse the web continuously until they discover a site that appeals to them. In this sense, the World Wide Web has created a new market of consumers: The Browsers.
Browsers are a computer-literate group of people who browse the web with either the interest or the intent to purchase. Though they may not intend to purchase immediately, they will vividly remember sites that appeal to them, whether it be retail or any form of services offered.
Browsers are assumed to be females between the ages of 16-45 and males between the ages of 20-45. Most actual purchasers are considered to be between the ages of 18-45.
On a separate note, individuals in rural area have far less access to physical retail stores. Thus, browsers in these communities are more likely to commit to online purchases.

What does your website say about you?

Some companies have caught onto this new market and have become extremely successful and profitable because of it.
Have you caught on?

Wednesday, September 2, 2009

Introducing ReVue Design!

ReVue Design is a young, vibrant, full-service company that specializes in Graphic Design and Custom Web Design.

Our experienced and creative designers can create a variety of materials for your business including logo design, business cards, other promotional materials, strategic branding and marketing plans and custom website design and development.

The ReVue team prides themselves in combining the latest technology with strategically designed websites that have a strong focus on engaging the target market and providing user friendly, highly interactive customer experience.

We also have an in-house short run digital printing facility that allows us to offer print on demand services at extremely competitive prices.

The brands that are created by ReVue are memorable and vividly unique because the ReVue’s staff of inspired and innovated individuals are committed to excellence and contain the experience that allows them to fully realize the client’s vision.
Every person here shares a healthy disrespect for the conventional and a passion for discovering innovative ways to surprise, and for this reason we are able to deliver the results that our clients expect of their brands.

In addition to our Design and Web services, we offer archiving services with “near-line” and “off-line” backup and retrieval services. Add these services to our in-house, short-run, large format printing and finishing capabilities, and ReVue Design can offer it‘s clients ‘one stop shopping’ from concept to finished product.

ReVue Design is well-known for building strong relationships and consistently ensuring our client’s project vision and communication objectives are achieved through innovative creative solutions. With our uncompromising dedication to high-quality work, our ability to complete projects within tight timelines, and our combined 35+ years’ experience, we are confident that ReVue Design will meet and exceed your communication expectations.

If you are interested in any of our services, we would like the opportunity to meet and present our full portfolio, thus giving you a complete understanding of who we are as a company and what we can do for you!

Melissa Cowie
Marketing & Sales Manager
melissa@revuedesign.com
613-961-1977 x 242

Breeann Dewey
Marketing & Sales
breeann.dewey@revuedesign.com
613-961-1977 x 245

Natasha Ellis
Marketing & Sales
natasha@revuedesign.com
613-961-1977 x 236

www.revuedesign.com
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